Agriculture / E-commerce
AgroGradina.BG
An online store for seeds, fertilisers, plant protection products and garden supplies.
Context
AgroGradina.BG sells seeds, fertilisers, plant protection products, grass seed mixes, bulbs, planting stock, irrigation systems and garden tools. The business also has a physical shop in Suhodol, Sofia.
The task
The catalogue has many levels of categories — seeds alone are arranged by dozens of separate crops. In a catalogue of that kind, navigation and search have to lead to the right product, and the path to checkout has to be short.
Solution
The platform includes:
- Mega-menu and category navigation for a catalogue with many levels
- AJAX catalogue search
- Quick order and callback request
- Related and recommended products on the product page
- Vouchers, an affiliate programme, wish lists and product reviews
Technical work
- Online store built on OpenCart, with a multi-level category structure
- Quick order and callback request run as separate modules
- Technologies
- OpenCart, PHP, Cloudflare
- Couriers
- Econt, Speedy, BoxNow, Pigeon Express
- Payment methods
- Cash on delivery, card via myPOS, bank transfer; Apple Pay and Google Pay where available via myPOS
Ongoing responsibility
Built, maintained and developed by KP Company. Part of the company’s own business ecosystem.
The platform is in ongoing development — new categories, catalogue expansion and changes to the checkout.
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