Specialist retail / E-commerce
Vinarna.bg
An online store for making wine and rakia at home — instruments, flavourings, yeasts and consumables.
Context
Vinarna.bg serves a narrow but clearly defined market: making wine and rakia at home. The range covers temperature-corrected alcohol and sugar hydrometers, measuring cylinders, flavourings for rakia and wine, yeasts, tannins, deacidifiers and vessels. Part of the range is made in Bulgaria.
The task
The range is specialised and serves one process — making wine and rakia at home. So the catalogue has to be arranged by what a product is for, not only by what it is.
Solution
The platform includes:
- Catalogue arranged by purpose rather than by product type alone
- Free-delivery threshold reflected in the checkout
- Gift vouchers and an affiliate programme
- Newsletter sign-up with consent to data processing
- Prices shown in more than one currency
Technical work
- Online store built on OpenCart
- Technologies
- OpenCart, PHP, Cloudflare
- Couriers
- Econt
- Payment methods
- Cash on delivery, EcontPay, bank transfer
Ongoing responsibility
Built, maintained and developed by KP Company. Part of the company’s own business ecosystem.
The platform is maintained and extended with new product groups and catalogue improvements.
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